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How to start as a home cook

Starting as a home cook mostly comes down to a few decisions you make before anything goes online. What will you cook, how often, for how many people, and how does the food reach the buyer?

Step 1: decide what you'll offer

Start with one dish you make often and can repeat reliably. Work out how many portions you can manage at a time and on which days.

Add up what it costs you in ingredients, packaging and time, and pick a price you're comfortable with.

Step 2: read the rules

Even if you only sell now and then, you need to work safely and hygienically and tell buyers which allergens are in the food. If you sell food or drink several times a year, NVWA registration becomes relevant.

Keep track of what you sell and what it costs you as well. Depending on your situation, what you earn can affect tax or benefits.

Step 3: put your first dish online

Create an account, go through the seller steps and publish your dish with a clear photo, an honest description, the price and how pickup or delivery works. It then appears on the village square.

Orders and payments run through the platform where possible, so the buyer knows what they're paying and you know the payment has gone through.

Step 4: learn from your first orders

Ask your first buyers what they thought. A better photo or a clearer description often makes a real difference, and reviews help new buyers trust you. Once you know what works, you can expand.

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